Facebook used to be the bread and butter for bloggers like me. It was a great platform to build our reputation and distribute what we write to thousands of followers. That has radically changed.
My followers on the Big Blog of Gardening Facebook page currently stand at about 3500 (and I thank you). Until December of 2013, roughly 10% of those followers would interact with each post – like it, comment, share it, or click on the link. Now that interaction has dropped to 1% or less. My content is simply not showing up in your/their news feed as often as it once did.
Why? Because Facebook wants to charge me and every blogger like me to promote our posts. Imagine – a guy who writes about gardening has to pay $20, $60, or $100 to reach the very people who have elected to follow him so they could read his posts. This is astonishing. Even though I run a small amount of ads on my website, I’m lucky to reap the vast reward of $100 a year from it (I know, why bother?). If I paid to promote each post I write, I’d go broke in no time.
At first I thought I had done something terribly wrong, until I started surfing the web and discovered that I wasn’t alone. In fact, professionals who write about how to optimize your website for search discovered the problem right away and posted about it. Other bloggers are also experiencing this problem, like Stephanie Stiavetti at The Culinary Life. To test my theory, twice during December I paid to promote a post and each time over 1,000 followers interacted with it. So I guess it’s not me.
I realize that I can’t fight Facebook, so the best I can do is abandon it until they reverse their policy, if they ever do. Yes, I can understand charging large corporations to promote their social media content, but me?
Of course, few on Facebook will see this post unless I pay Facebook to place it in their news feeds. How’s that for irony?
This entertaining video explains all about the new policy.